To successfully conduct market research, appropriate software tools, and the trained personnel to use them, are needed.
Many product and service providers have now embraced the democratization of research, especially given their need for agility and speed.
In many industries, talent platforms now serve as efficient marketplaces for identifying, vetting, and contracting with qualified resources.
Today, many projects are carried out solely by in-house, client-side research teams. In other cases, companies will solicit bids from research vendors or freelancers for select services. This hybrid approach is becoming increasingly common.
👉 What are your thoughts on a hybrid approach to market research?
