Embracing a Hybrid Model for Survey Research
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The Researcher’s Toolkit: Mastering Survey Data Export and Conversion
Understanding the nuances of data formats and conversion tools is important when conducting survey research. Depending on the types of analyses being considered, certain formats are more suitable for data porting than others. There are plenty of data collection options today given the increasing amount of DIY and agile research being conducted. By becoming familiar with the
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Need Skilled Workers? Look into Talent Platforms
Like most industries today, the Insights industry is evolving rapidly. To keep pace, providers and client companies must continually adapt. The increased emphasis on agile research has led to a need to assemble teams quickly. The skills required for a particular team will vary depending on the research objectives. Accessing the most appropriate and capable personnel has become
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Research Buyers & Suppliers Agree on Top 3 Priorities
The most recent Research Industry Trends Report (2022) from GreenBook contains some key takeaways for those of us in the insights industry. Both research buyers and suppliers were surveyed for this report. Among the areas explored is the priority given to various topical areas by both buyers and suppliers. Interestingly, the top 3 areas that have
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The Great Change Accelerator
Given the number and pace of changes taking place in the insights industry over the past few years, I was pleased to read that a partnership had formed between the US Insights Association, the UK’s Market Research Society (MRS) and the Australian Research Society. Among the initiatives of the new partnership was the virtual hosting
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3 Out of Top 4 Topic Priorities Shared by Insights Buyers and Suppliers
This year’s GRIT (GreenBook Research Industry Trends) Insights Practice Report is the result of 1323 interviews conducted worldwide towards the end of 2021. Having queried both research suppliers and buyers, some compelling insights can be gleaned from the 170+ page report. Welcome to the ’22 GRIT Insights Practice Report | GreenBook Among the topics discussed in
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Brave New World – The Increasing Democratization of Survey Research
Among the more notable changes to survey research hastened by the recent pandemic are: The Need for Speed Do-It-Yourself (DIY): The prevalence of free and low-cost alternatives for creating and distributing online surveys has allowed marketers to create and field their own surveys for various purposes. These projects have met with varying degrees of success, often tempered
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