Since 2003, Vista Research has been helping organizations make data-driven decisions via advanced survey analysis and operations. Trusted by leading companies, our deep industry expertise and analytical capabilities transform data into understanding.


Extensive Experience

  • Concept and product tests
  • Usage & Attitude (U&A) studies
  • Brand tracking
  • Campaign tracking
  • Brand loyalty and health
  • Segmentation
  • Customer satisfaction
  • Competitive landscape
  • Employee surveys
  • Agile research
  • Medical device and pharmaceutical
  • International
  • Others
Hand with pen over application form
Risk Management Work process.Photo Trader working Market Report Documents Touching Screen Tablet.Using Graphic Icons,Stock Exchanges Reports. Business Project Startup.


Among the Data Collection Platforms Supported

  • Qualtrics
  • Decipher
  • Alchemer
  • AYTM
  • IntelliSurvey
  • Confirmit
  • Voxco
  • Jibunu
  • Q One
  • DIY
  • Other proprietary

Patrick Johnston, President

Pat has dedicated his entire career to the Insights and Market Research industry. Before founding Vista Research, he managed the Chicago office for Harris Interactive. He has held data analysis and processing positions at NFO Research (Kantar), Market Facts (IPSOS), and Nielsen. With a broad range of experience in ad hoc, wave, and tracking studies, Pat is skilled in identifying the most effective and cost-efficient approach for a study’s execution and analysis. He holds a Bachelor of Science in Marketing from the University of Illinois at Champaign-Urbana and an MBA from Loyola University Chicago. He is a member of Beta Gamma Sigma, the business school honor society.