Learn More About Us
Extensive Experience With…
- Brand Tracking
- Concept and product tests
- Advertising campaign tracking
- Brand loyalty and brand health studies
- Segmentation
- Usage & Attitude (U&A) studies
- Customer satisfaction
- Employee surveys
- Agile research
- Medical device and pharmaceutical studies
- International research
- Others
Supporting a Variety of Data Collection Platforms Including –
- Qualtrics
- Decipher
- Alchemer
- AYTM
- IntelliSurvey
- Confirmit
- Voxco
- Jibunu
- Q One
- DIY
- Other proprietary
Patrick Johnston, President
Pat has worked on the operations side of research for his entire career. Before founding Vista, he managed the Chicago office for Harris Interactive. He has also held key positions in data processing with the A.C. Nielsen Company, NFO Research (Kantar TNS), and Market Facts (IPSOS). His breadth of experience allows him to identify the most effective and cost-efficient means for a study’s processing and reporting. He has extensive experience with ad hoc, wave, and tracking studies. Pat holds a Bachelor of Science degree in Marketing from the University of Illinois (Champaign/Urbana) and received his Master’s in Business Administration from Loyola University (Chicago). He is also a member of Beta Gamma Sigma, the academic honor society for business students.
Testimonials
They have flawlessly handled everything we have thrown at them no matter how hairy including a monster 9-country 12-wave tracker that has changed each wave and has no less than 6 banners each wave. We absolutely could not have delivered that project without them. Their ‘can do’ attitude makes them a pleasure to work with and we consider them a part of our team.
KaRene Smith, Founder of Shine Insight
Vista Research was a data processing partner for approximately five years. Throughout the course of my experience with Vista, the President, Pat Johnston brought a wealth of knowledge and capabilities in data tabulation. He was consistently proactive, timely, professional, and helpful. Vista’s tabulations were always well put together with a higher level of quality control than I have experienced with other data tabulation firms. I would highly recommend Vista Research to any companies who outsource data tabulation and I am positive that any company who should engage with Vista Research will not be let down.
Roxanne Sachtleben, Owner/Principal of Lionshead Ventures, LLC
Each project was completed on-time, accurately, with any follow-up requests quickly completed. Its technology is flexible with output which is easy to interpret, integrate into presentations, and provide to end clients. Most importantly, the Vista Research team, unlike some data processing firms, understands the market research process, challenges, and needs. I wish all suppliers appreciated the challenges we face and were flexible to help us meet those challenges.
Robert Maihofer, Senior Market Research Analyst at Sylver Consulting
For close to 10 years, Praxi relied heavily on Pat and his team at Vista to create tabulation and analysis deliverables for our quantitative research. Whether it was ad hoc, wave, or tracking data, Vista provided a level of expertise, communication and responsiveness that allowed Praxi to seamlessly meet the demanding needs of our F500 clients. All told, we highly valued our partnership with Vista and relied on their DP expertise for close to 70 studies that spanned a wide variety of product and service categories.
Michael Hesser, President of The Praxi Group
I have worked with Vista Research for the past 6 years, and they have been an important DP partner for us on over 50 studies. Among these were segmentation studies, quick-turn ad hocs, ad tests and a sophisticated tracker for a major retailer. I especially appreciate Pat and the partnership he has shown by helping us meet customer needs, with exemplary results.
Lanna Lee Maheux-Quinn, Director of Data Processing, Kelton, A Material Company
Vista supports a wide variety of data collection platforms so we didn’t need to limit ourselves to a particular platform. This allowed our team to focus on conducting analysis and delivering insights rather than spending valuable staff resources on time-consuming data processing and tabulation.
Vista partnered with us on a number of high-profile studies including our annual Wellness Index, Consumer Brand Health Tracking and our B2B Brand Awareness Survey. The quality and timeliness of Vista’s deliverables proved instrumental in meeting the high demands of the Mindbody team’s needs. I won’t hesitate to use Vista Research’s services for future projects and highly recommend them to others needing support services.
Rob Steinberg – Senior Manager, Market Research
MINDBODY, Inc.