Recent Client Engagements

Solution: Vista Research was engaged to handle data processing and related services for this 2-wave study.

• Data Processing – Editing, cleaning, and preparing the collected data for analysis
• Data Analysis – Preparing cross-tabulations for exploratory analysis
• Visualizations – Created visuals to track changes across waves and support stakeholder communication

Metrics:

• Fitness Activity Participation – Frequency, duration, and types of exercise
• Motivations – Factors driving engagement with fitness activities
• Preferences, Attitudes & Perceptions – Toward health, wellness, and the industry overall

Demographics: Age, gender, income, and other key traits of the target market

Outcome:

• Identifying Emerging Trends – Understand how consumer preferences and behaviors are evolving
• Launching New Campaigns – Develop targeted outreach strategies for specific segments
• Gaining a Competitive Advantage – Stay ahead in a rapidly changing market

This study, combined with Vista Research’s expertise in data processing and analysis, provided the client with valuable insights for tactical and strategic planning.

Solution: Vista’s client designed and administered an online survey to collect data from a representative sample of pet owners who had recently used the client’s services.

The survey included questions on –

• Service Usage: Understanding the types of pet care services used and future service plans
• Pet Needs and Preferences: Collecting information on the types of pets cared for, their specific needs (e.g., medical conditions, behavioral traits), and how these needs influenced service selection
• Customer Demographics and Pet Traits: Gathering data on key demographic and pet-related traits

Outcome: The study provided valuable insights into –

• The relative effectiveness of various customer acquisition channels
• The primary factors influencing pet owners’ decisions to use the client’s services
• Customer satisfaction with the services provided
• Opportunities to leverage marketing strategies and service offerings for future growth

Methodology: A quantitative brand tracking survey was used with a multi-stage sampling approach. The sample was divided into distinct service areas with pre-defined quotas.

Fielding Period: 12 Month continuous

Areas Addressed:

• Brand Awareness & Consideration: Measured familiarity and consideration of the healthcare provider and its competitors for a variety of healthcare needs
• Brand Perception: Assessed perceptions of relevant attributes (e.g., convenience, customer service, quality of care, etc.)
• Reputation & Advertising: Measured overall reputation and recent exposure to advertising for the provider and its competitors

Sample Size: The study employed a stratified sampling approach with pre-defined quotas for each service area.

Data Analysis: The data was analyzed to track brand performance metrics over time, identify strengths and weaknesses of the client and its competitors, and inform marketing and strategic planning. Comparisons of relevant metrics were made across all competitors.

Deliverables: Comprehensive reports, including trend analysis over the 12-month period, were provided.

Solution: Vista Research was engaged to handle the data processing for a 30-wave tracking study. The project included:

• Data operations for all 30 waves
• Creation of cross-tabulations for analysis and visualizations
• Preparation of SPSS datasets of the tabulated variables (questions) for multivariate analyses

Key Metrics Tracked:

• Recent purchase behavior
• Brand awareness and preference
• Product usage
• Consumer attitudes towards outdoor cooking
• Demographics of purchasers

Outcome: By processing and delivering clean, accurate data for this 30-wave study, Vista’s client was able to:

• Identify long-term trends in consumer behavior and preferences
• Track changes in brand perceptions and market share
• Understand seasonal variations in product usage and purchasing patterns
• Segment customers based on attitudes and behaviors
• Inform marketing strategies and product development decisions

This longitudinal study, combined with Vista Research’s experience and efficient processing services, provided the client with a solid foundation for strategic decision-making in a competitive market.

Vista Research’s Role: Vista joined the project when the data collection commenced. By using modular setups, Vista provided fast and accurate processing services. The tools used enabled streamlined processing and error-free deliverables.

Scope of Work:

• Automated delivery of project-specific crosstabs and summary tables
• Provision of satisfaction metrics across key categories (performance, usability, appearance, dealer/service)
• Creation of a database for longitudinal benchmarking

Outcome: Vista’s services and deliverables enabled the client to assess product performance, identify areas of concern, and make necessary improvements across product and support lines.

Vista Research’s Role: Vista handled the program setup, processing, and delivery of the aggregated survey data.

Services provided –

• Cleaned and categorized respondent data for two sample groups, national rep and category users.
• Grid setups for attitudinal batteries related to health, eating behavior, and brand perceptions.
• Delivery of an analytic-ready dataset for the client’s segmentation scheme.

Special Considerations: Derived variables were created to help the client define underlying segments based on motivations, usage frequency, and consumption patterns. Multilingual data collection was also supported.

Outcome: The final segmentation scheme helped the client identify several unique consumer profiles. These were used to guide concept and product testing, brand positioning, and messaging strategies.