Appropriate software tools and trained personnel are needed to successfully conduct market research.
Many product and service providers have now embraced the democratization of research, especially given their need for agility and speed.
In many industries, talent platforms now serve as efficient marketplaces for identifying, vetting, and contracting with qualified resources.
Today, many projects are carried out solely by in-house, client-side research teams. In other cases, companies will solicit bids from research vendors for select services. This hybrid approach is becoming increasingly common.
